Why AI Is Rewiring the System, Not Just Speeding It Up

The real shift isn’t about doing your current job faster or smarter. It’s about whether your job still matters at all.

Take typists in the 1980s. When word processors arrived, people thought the fastest typist using the best software would win. But what actually happened? Typing became a basic skill that everyone had. The role of the typist disappeared—not because they didn’t adapt, but because the system changed.

AI is doing the same today. It's not just automating tasks—it’s reshaping how decisions are made, how work is coordinated, and who holds influence. If you’re only learning how to prompt ChatGPT or analyse data in a spreadsheet, you’re missing the bigger picture.

For example, marketers who once specialised in A/B testing now face AI tools that can generate and test dozens of variations in minutes. The skill isn’t running the test anymore—it’s designing new campaign strategies or connecting insights to business outcomes.

Similarly, legal researchers or analysts who once sifted through pages of case law are now competing with AI agents who can instantly summarise and cross-reference thousands of documents. The value has shifted from information gathering to judgment and strategy.

The hidden danger is that “someone using AI will take your job.” It assumes the job stays the same—just with a faster tool. But often, the entire job collapses or gets redefined.

The winners won’t just be the ones who use AI. They’ll be the ones who re-imagine their role, anticipate how the system is changing, and reposition themselves for relevance.

AI won’t make you obsolete—but clinging to outdated workflows will.

It’s not about learning the tool. It’s about learning the new rules.